Cairo - Mubasher: Contact Financial Holding partnered with e& money to improve the consumer finance experience through advanced digital solutions that integrate Contact’s financing solutions directly into “My e&” and “e& money” mobile apps.
The alliance, a first-of-its-kind move for Egypt’s financial landscape, will offer a seamless, end-to-end digital financing journey for customers, according to a press release.
The two sides penned the agreement on the sidelines of the 45th GITEX Dubai, which is being held during 13-17 October.
Through the collaboration, e& money's customers will enjoy the next-generation digital financing experience backed by AI-driven alternative credit scoring models and advanced data analytics.
It also secures financing programs to e& money users, allowing them to refinance previous purchases or past transactions and manage their finances with greater convenience.
Through our combined efforts, we are enhancing customers’ purchasing power while introducing personalized financial solutions that enable them to better manage their financial needs and resources more effectively.
Ahmed Yehia, CEO of e& FinTech and Digital Lifestyle, a subsidiary of e& Egypt, said: “For the first time in the region, we are introducing the concept of embedded consumer finance within digital applications, delivering an instant, fully seamless financing experience powered by the latest AI technologies and data analytics.”
“Through innovative technological solutions, we are simplifying access to finance and empowering customers with greater freedom and flexibility to manage their financial lives, solidifying our position as one of the region’s leading fintech pioneers,” he elaborated.
John Saad, CEO of Contact Financial Holding, noted: “This moment marks a turning point in shaping the future of digital financial services across the region. Our strategic partnership with “e& money” stands as a gateway to a more connected, inclusive and data-driven financial ecosystem.”
Saad affirmed that they are enabling new segments of society “to access and engage with the financial system through innovative digital solutions, deepening financial inclusion, and innovation, while cementing Contact’s position at the forefront of Egypt’s digital transformation within the non-banking financial sector.”
At the end of June 2025, the EGX-listed firm recorded consolidated net profits worth EGP 178.21 million.
